SEO stands for Search Engine Optimization, which is the process of optimizing a website to improve its visibility and ranking in search engine results pages (SERPs). The goal of SEO is to increase organic, or non-paid, traffic to a website by making it more appealing to search engines and users.
SEO involves a variety of techniques and strategies, including keyword research and optimization, on-page optimization, link building, and content creation, among others. The focus of SEO is to make a website more visible and relevant to search engines and users by incorporating elements such as keywords, meta descriptions, and high-quality content.
SEO is an ongoing process that requires careful monitoring, analysis, and adjustment to stay ahead of changing search engine algorithms and consumer behavior. The ultimate goal of SEO is to increase a website's visibility and attract more organic traffic, which can help drive leads, sales, and overall business growth.